TATCHA “THE DEEP CLEANSE”

direction and creative work for TATCHA “THE DEEP CLEANSE.” HOW-TO VIDEO FOR DIGITAL ADS , E-COMM AND SOCIAL.

  • sound / alyssa edwards

  • sound / brandon mcaffery

  • gaffer / dillon arnold

  • hair / jen turner

  • post-production / jordan liberty

  • line producer / david rodriguez

  • production assist / taylor simmons

  • production coor. / hector sanchez

  • DP / JORDAN LIBERTY

  • assist / david walters

  • lighting / michael showalter

  • camera op 1 AC / John Keys

  • DT / zach deckert

  • talent / janipher hur

  • key grip / gwen rogers

  • grip / alonzo hernandez

Billboards across Los Angeles to celebrate the launch of nova beauty (video courtesy of Fashionnova)

NOVA Beauty by Fashionnova

creative direction for the launch of nova beauty. digital ads, billboard, collateral, e-comm and TIKTOK & INSTAGRAM CONTENT/UGC strategy.

  • STILL PHOTOGRAPHY / JORDAN LIBERTY

  • DP / JON SAMS

  • CAMERA OP 1 AC / MICHAEL ARELLANO

  • PHOTO ASSIST / JULIO CASTILLO

  • DIT / CAM GARDNER

  • SECOND AC / TATI TATE

  • GAFFER / COREY PARSONS

  • KEY GRIP / DAVID GOODMAN

  • GRIP / JON TAYLOR

  • VIDEO POST-PRODUCTION / JORDAN LIBERTY

  • KEY MAKEUP / JORDAN LIBERTY

  • MAKEUP / STEPHEN MOLESKI

  • MAKEUP / ANGEL ALVARADO

  • MAKEUP ASSIST / TIFFANY KILGORE

  • MAKEUP ASSIST / LUPE MORENO

  • HAIR / TONI BURNS

  • HAIR / YALINA

  • HAIR ASSIST / YUMA YUKARI

  • ART DEPARTMENT / EAMONN MCGLYNN

  • WARDROBE / DREW MANARES

  • WARDROBE / RENEE AGUILAR

  • WARDROBE ASSIST / TANYA GOMEZ

  • PRODUCTION / R + S PRODUCTIONS LLC

  • LINE PRODUCER / JAMIE ROGERS

  • PROD. SUPERVISOR / KYLE SHIFFLETT

  • PRODUCTION ASSIST / PATRICK BRODERICK

  • PRODUCTION COOR. / BEN BIBRIESCA

  • PRODUCTION COOR. / MIKE FARRON

LORAC COSMETICS “Diamond Lux”

Creative direction and creative work for the Lorac Cosmetics’ “diamond lux” collection. in-store visuals, digital ads, e-comm and social.

  • photography / jordan liberty

  • key makeup / jordan liberty

  • model / jordan stone - o models

  • hair / jessie stellar

  • styling / ervina topalli

  • Video / katie mcgehee

 

Melt Cosmetics “Amor y Mariposas”

Creative direction and creative work for the launch of Melt Cosmetics’ “amor y Mariposas” collection. product Reveal video for digital ads, e-comm and social.

  • DP / JORDAN LIBERTY

  • 1st AC / JULIO CASTILLO

  • POST PRODUCTION / JORDAN LIBERTY

  • 3d animation / jordan liberty

 

MELT COSMETICS “SEXFOIL”

creative direction and creative work for melt cosmetics’ “sexfoil” liquid highlighter launch. digital ads, in-store visuals, e-comm and social (video featured for sephora.com)

  • still photography / JORDAN LIBERTY

  • DP / JORDAN LIBERTY

  • 1ST AC / MICHAEL ARELLANO

  • key MAKEUP / JORDAN LIBERTY

  • VIDEO EDITING / JORDAN LIBERTY

  • MAKEUP ASSIST / TIFFANY KILGORE - O CREATIVE

  • MODEL / VICTORIA TOGOE - O MODELS

  • MODEL / KAYLEE MARVIN - O MODELS

MAC COSMETICS “POWDER KISS” LIPSTICK

Creative direction for Mac Cosmetics’ “Powder Kiss” lipstick launch. digital ads, billboard and social.

  • Photography / jordan liberty

  • Photography Assist / John Keys

  • DT / zach deckert

  • hair / jenna Garfield

  • key makeup / jordan liberty

  • model / jordan stone - o models

  • post production / jordan liberty

 

STILAZZI X Jordan Liberty “DARKROOM” EYESHADOW PALETTE

Co-branded collaboration with Stilazzi Cosmetics. Creative direction + product development. tutorials, social content, print and digital ads, education and UGC Focused (examples below).

  • wardrobe / demobaza

  • art dept / jordan liberty

  • Model / juliette nadine

  • model / courtney paige nelson

  • model / eugena washington

  • second assist / jessica michel

  • studio / popsicle la

  • DP / Jordan Liberty

  • CAMERA OP 1 AC / Geno Foster

  • PHOTO ASSIST /Brian Esper

  • Photo Assist / Brielle eSPER

  • hair / clyde haygood

  • hair / jay artistry

  • key makeup / jordan liberty

TATCHA LUMINOUS DEWY SKIN MIST

creative treatment and work for TATCHA hero product LUMINOUS DEWY SKIN MIST.

  • photography / jordan liberty

  • Photography assist / john keys

  • DT / zach deckert

  • hair / jenna Garfield

  • makeup / jordan liberty

  • model / ming zhao

 

DISNEY X SIGMA BEAUTY “CINDERELLA”

creative DIRECTION and creative work for Disney x Sigma Beauty “Cinderella” collection. Digital ads, in-store signage, e-comm and social.

  • CREATIVE DIRECTION / JORDAN LIBERTY

  • PHOTOGRAPHY / JORDAN LIBERTY

  • key MAKEUP / JORDAN LIBERTY

  • STYLING / JORDAN LIBERTY

  • MAKEUP ASSIST / TIFFANY KILGORE - O CREATIVE

  • HAIR / EDSON IBARRA

  • MODEL / ALISSA JANAY - O MODELS

Wantable.com

creative direction and creative work for DTC brand wantable: fitness, accessories, intimates, and makeup box subscriptions. on-figure and product photography, product development, and video content.