Project Summary

  • conceptualize nova beauty’s brand identity for launch and subsequent campaigns to position fashionnova favorably in the competitive dtc beauty landscape as acting creative director.

  • worked directly with fashionnova ceo and the nova beauty team as well as r+s productions to complete still images and video content and to provide guidance on pr strategy, marketing, and influencer relations.

  • hands-on creative working as dp, handling still photography (on figure and product only), video and image post-production, set design and key makeup.

  • duration was 90 days from ideation to project completion for launch.

Finished deliverables and launch

NOVA Beauty billboards in los angeles (video courtesy of fashionnova)

moments from the sizzle videos for “glow effect,” eye category launch, and lip category launch.

TEAM MANAGED

  • MAKEUP ASSIST / LUPE MORENO

  • HAIR / TONI BURNS

  • HAIR / YALINA

  • HAIR ASSIST / YUMA YUKARI

  • ART DEPARTMENT / EAMONN MCGLYNN

  • WARDROBE / DREW MANARES

  • WARDROBE / RENEE AGUILAR

  • WARDROBE ASSIST / TANYA GOMEZ

  • PRODUCTION / R + S PRODUCTIONS LLC

  • LINE PRODUCER / JAMIE ROGERS

  • PROD. SUPERVISOR / KYLE SHIFFLETT

  • PRODUCTION ASSIST / PATRICK BRODERICK

  • PRODUCTION COOR. / BEN BIBRIESCA

  • PRODUCTION COOR. / MIKE FARRON

  • STILL PHOTOGRAPHY / JORDAN LIBERTY

  • DP / JON SAMS

  • CAMERA OP 1 AC / MICHAEL ARELLANO

  • PHOTO ASSIST / JULIO CASTILLO

  • DIT / CAM GARDNER

  • SECOND AC / TATI TATE

  • GAFFER / COREY PARSONS

  • KEY GRIP / DAVID GOODMAN

  • GRIP / JON TAYLOR

  • VIDEO POST-PRODUCTION / JORDAN LIBERTY

  • KEY MAKEUP / JORDAN LIBERTY

  • MAKEUP / STEPHEN MOLESKI

  • MAKEUP / ANGEL ALVARADO

  • MAKEUP ASSIST / TIFFANY KILGORE